Most Minecraft ad inventory is a firehose of random global traffic. Ours isn't.
Indernos is a free Minecraft hosting platform built in India, for India. The people who sign up aren't passive players who joined someone else's world once — they're the kids and adults who took the next step and spun up their own server. That single action filters for exactly the audience worth advertising to.
They edit server.properties, install plugins, tweak configs, set up Discord communities, and recruit their friends to play. They're technical, they're invested, and they're almost all in India — which means an ad shown here lands in front of someone who can actually act on it, not someone three time zones and a language away.